Manchester digital agency Cantarus is delivering a ‘Membership in your Pocket’ programme for the Royal College of General Practitioners (RCGP).
The project is powered by Cantarus’s white-label app platform for membership, MemConnect, and is designed to drive engagement with the Royal College’s 50,000 members.
Simon Bowen, Executive Director of Membership and International at RCGP, said: “At RCGP, building impactful engagement with our membership is critical – it’s one of our key strategic objectives contributing towards our vision; Great Doctors, Great Care.
“Our Membership in your Pocket program is ambitious – to make it simple to access and engage with RCGP whilst also providing valuable insights to inform development of personalised, one-to-one member support.
“After reviewing the market, we chose Cantarus’ best-in-class MemConnect mobile app platform for membership organisations to deliver the program. Its combination of near-total customisability, ability to integrate with our sizable back-office infrastructure, short time to MVP and low, predictable costs, made a compelling proposition, particularly when combined with Cantarus’ track record in the membership sector and an excellent cultural fit between our teams.”
Lee Adams, CEO and co-founder of Cantarus, added: “We’re absolutely delighted to welcome RCGP as a client. RCGP is undoubtedly one of the most high-profile and respected brands to select MemConnect and their involvement is a clear signpost to the growing importance of the MemConnect platform.
“Working with organisations like RCGP is the very definition of being a leading digital agency, particularly in the membership sector, and we look forward to delivering a revolutionary mobile engagement experience for their members.”
