Merseyside football tech business secures £5m investment

Simon Austin's picture
Fourth Wall

Technology-led football merchandising business Fourth Wall Creative Limited has received a £5m growth capital investment from Foresight Group LLP.

Fourth Wall is based in Bromborough, Merseyside, and was founded in 2010 by CEO Anton Botes and Joe Moroney. Since then it has established itself as a market leader in the design and fulfilment of branded merchandise for football clubs.

It has 10 Premier League clients, including Liverpool, Manchester City and Tottenham, as well as several in the Championship.

The investment from Foresight will allow the company to “deliver significant growth within its existing markets and capitalise on clear opportunities in Europe, across other sports and in non-sporting organisations” it said.“The team also has plans to develop new products and software packages that will facilitate further growth.”

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Foresight has also introduced Richard Styles, founder and former chairman of Kitbag.com, as Non-Executive Chairman.

David Miles, Investment Manager at Foresight, said: “Fourth Wall Creative has grown rapidly in recent years due to its exceptional reputation in the football sector.

"Throughout the process we have been impressed by the team’s ambition and commitment to innovation and quality of service. We are very excited to partner with Anton and the team to support the Company in continuing on its impressive growth trajectory.”

Anton Botes, Founder and CEO of FWC, added: “Fourth Wall Creative has grown rapidly over the past three years and we're delighted to have secured Foresight as our strategic partner to help us grow the business even further. 

"We’ll continue to invest in our services and further develop our software offering to complement our awarding-winning creative team and innovative merchandise manufacturing. 

“We’re excited about the future and will strive to remain the industry leader, providing 360-degree solutions and support to our customers within the beautiful game and beyond.”