Channel 4 has revealed that more than half of its first run commissions for 2013 were sourced from outside London.
The announcement was made in its annual report, which has been published today.
The not-for-profit broadcaster has a revenue of £908m and this, it stated, enabled it to spend £429m on original content – the second highest sum in its history.
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There was good news for its sales operation, which has a regional office in Manchester. They exceeded their target of £1bn, while total advertising and sponsorship revenues remained stable at £846m, up marginally on the year before (£844m).
“2013 was a year of creative highs on Channel 4; from Educating Yorkshire and Gogglebox to Toast of London and the award winning Channel 4 News,” said Channel 4 chief executive, David Abraham.
“Our data strategy is advancing with over 10m viewers registered including one-in-two 16-24 year olds. As well as providing invaluable audience insight, this is enabling comprehensive demographic targeting on 4oD. With strong performance in our key audience demographics of 16-34 year olds and ABC1s, revenue is stable and we are on track to breakeven by the end of this year.”
