Bauer Media snaps up radio groups and sells East Yorkshire station

David Prior's picture

Bauer Media Group has acquired Celador Radio and Lincs FM Group, which covers licenses across a number of areas including Yorkshire.

Celador Radio comprises 25 licences broadcasting across East Anglia, Thames Valley, Solent and the South West, while Lincs FM Group comprises nine licences across Lincolnshire, Yorkshire and Rutland.

The stations will add 1.1 million weekly listeners to the Bauer portfolio.

Bauer has also agreed to sell KCFM in East Yorkshire and The Breeze and Sam FM in the Solent region to Nation Radio as it already operates in these markets with Wave 105.2 FM and Viking Radio respectively.

Today's news follows the recent launches of Hits Radio and Greatest Hits Radio and the impending launch of new modern classical station Scala Radio.

Paul Keenan, CEO Bauer Media UK and European Radio, said: “The UK’s love of radio shows no signs of diminishing and we are investing to extend our reach and broaden our offer. Radio enjoyed record revenues last year and continues to exceed advertiser expectations, offering proven positive brand impact within an uncertain landscape.“

Register now for the Marketing Show North

The two-day expo returns to Event City in Manchester on February 27th and 28th