Bubblegum Twins and pals star in Gate campaign for Rust-Oleum

Simon Austin's picture
by Simon Austin
Gate

Manchester production company The Gate Films has created a series of idiosyncratic characters for a new campaign for Rust-Oleum paints.

Newcastle creative marketing agency Drummond Central approached Gate to help them with the campaign.

Director Bethan Seller, 26, set to work on capturing a mixture of characters with their own quirks and relatable personalities.

Rhiannon Lewis, Managing Partner and Senior Producer at The Gate Films, said: “Bethan is one of our most exciting directors with a skill for encouraging strong performances and capturing colour, fun and soul in all she does.

Bethan Seller : Rust-Oleum

“Her talent knows no bounds  - whether she's using her directorial powers to campaign for dropping the tax on sanitary products, or getting the best performance out of the talent, everything she does is sprinkled with a bit of magic. Bethan blew the team away with her artistic vision on this campaign for Rust-Oleum.”

The 30-second ad centres around four key characters: The Bubble Gum Girls, The Twins, The Accountant and The Toymaker.

The Bubblegum Girls love chewing on their delicious, sweet treats so much so that they’ve introduced candy colours into every aspect of their home.

The Twins share a room, but they couldn’t be more different in taste and style. One is a lover of muted and Scandi palettes while the other loves bright colours and clashing patterns.

The Accountant loves everything from the 80s but dares to give her retro surroundings a modern twist with copper and rose gold.

The Toymaker wanted his workshop to be straight out of a children’s storybook. Bold primary colours reflected his fun creations, making a space to fuel his creativity.

Seller added: “The freedom to create any character and world my heart desired with no holdbacks is something that every director dreams of.

“It was a pleasure to work with an agency and client who were so open to and on board with my vision and ideas, and it was a joy to work together to shape and steer the characters to create such a playful piece of work.

“Myself and the team spent weeks trawling through salvage yards, getting lost in second hand shops and pouring over old Gumtree adverts across the country to make sure every prop was perfect.”

Nicola Elgie, Account Director at Drummond Central, said: “Bethan helped to make our idea a reality in a way that is so much better any of us could imagine. The finished film is an absolute work of art, the characters were really well thought out and the whole thing was brought to life in the most detailed way.”

The film is currently running across TV and social channels as part of Rust-Oleum’s overarching ‘Make it Yours’ campaign.