Thompson Brand Partners promotes Leeds' bid for Channel 4

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Channel 4

Thompson Brand Partners has been appointed to help promote Leeds campaign to attract Channel 4 to the city.

Leeds City Region Local Enterprise Partnership (The LEP) helps attract companies and organisations to re-locate to the Leeds City Region. 

It appointed the agency “to help develop the Leeds bid story and a campaign to help it stand out” as Channel 4 looks to relocate part of its operation outside London.

MD Nick Ramshaw said: “We’re not alone, as all the Local Authorities, cities, towns and industry players of Leeds City Region are working together, along with the likes of Screen Yorkshire, True North, Leeds City Council, Bradford Film Office and Make it York, in an unprecedented show of solidarity and determination to support this campaign. 

“The Leeds bid also offers Channel 4 the benefits of close ties to surrounding cities including Bradford, York, Harrogate and Huddersfield. To get the story right, we had to understand what is important to Channel 4 and look at the impact it could have on this region, as well as the impact the region could have on Channel 4.

“The fact is, there’s already a revolution under way in Leeds. An exciting new generation of young, diverse and often under-exposed content creators are doing amazing work. Channel 4 has the opportunity to come here and lead this revolution.

"It represents a chance to tap into unheard and under-represented voices and audience groups and receiving recognition for harnessing the massive potential of the region. It’s this idea that gave rise to the campaign hashtag of #4sparks – the fact that Channel 4 has the potential to ‘spark’ great things here."

Thompson has brought together "the next generation of young and diverse content makers to give their support to the campaign.

"We have also made our own set of Channel 4 blocks, representing their iconic identity, which will feature in a range of activities," Ramshaw added.

"True North is working with the team at Studio 12 to develop a film as part of the bid and all the stakeholders are engaged in a widespread social media campaign aimed at raising awareness of the bid."