Channel 4 to share streaming performance data with producers
Channel 4 will be the first broadcaster to share streaming data with indies.
Today, it launched the Producers Performance Report which will give individual producers statistics on how well their programmes have performed on All 4 and its linear channels.
It will also provide benchmarking information to provide insights for indies seeking to enhance programmes streamed on the platform.
The news comes following calls by the government for steaming giants, like Netflix and Amazon Prime to disclose the viewing data from shows made by UK public service broadcasters.
Each month, Rebecca Thompson, Channel 4’s Head of Indie Relations, will send indies a report which discloses consolidated volume of viewing, percentage share of audience of the original transmission on Channel 4’s linear channels, the number of streams on All 4 [0-7 days], and performance against Channel 4 benchmarks.
“Indies have told us they want to better understand what makes great content for streaming as viewers increasingly watch shows on demand. Sharing this valuable insight with our suppliers not only strengthens their business but also improves programmes for viewers,” explained Emma Hardy, Director of Commissioning Operations.
“This new initiative to support the industry is part of a range of commitments we set out this year to make Channel 4 the best creative partner for indies, which is a major priority for us as the biggest commissioner of independently produced content. We’ve been so encouraged by our latest indie survey results which have already shown improvements in producers’ experiences with us – and we want to ensure this continues.”
The report launches this summer.