Harry and Sandra Redknapp star in Footasylum's first ever Christmas ad
Harry and Sandra Redknapp are the stars of Footasylum's first ever Christmas advert, created by Chief.
‘Tradition is Boring’ introduces the former Tottenham manager and his wife in a picture-perfect Christmas scene before turning everything upside down with the introduction of YouTubers Chunkz, Yung Filly and Amelia Dimoldenburg.
Set against a full Downton Abbey-style backdrop, the advert plays on the generational gap and promotes the "positive chaos" of Gen Z’s new media stars.
The 40” and 30” ads will run from today on Sky and Channel 4 channels.
Footasylum's in-house creative teams worked with Salford-based Chief on the advert.
Howard Tattersall, Footasylum Head of Marketing, said: "We are a contemporary brand, increasingly known for entertaining our consumers and audiences with funny and engaging content, featuring celebrities they can relate to. This ad brings all that together – subverting the traditional Christmas and bringing it bang up to date for our consumers and their families.
Karen James, Commercial Director at Chief, added: "We all love a blockbuster Christmas ad and this was a dream brief for Ben Tonge. Pulling the rug on what looks like a classic Christmas ad and creating something cool and funny."