Lineker and McGuinness to front Sport Relief as charity spectacular returns to Salford

A multi-channel campaign has been launched to mark the announcement, created by Pablo.

‘It’s Game On’ aims to communicate how the charity is harnessing donations to assist people in need while also explaining how to get involved through fundraising.

Jo Cullen, head of marketing and media at Comic Relief, said: “This Sport Relief, we want to put the issues Comic Relief funds at the heart of our campaign and really demonstrate upfront how donations will be spent. Pablo has developed a bold, fun, creative campaign which rallies the nation into action with a sense of humour at its core, which is exactly what Sport Relief is all about.”

The campaign will span cinema, digital, social, OOH and partnerships in the build-up to the night.