Tom Daley to launch CBBC 2020 Olympic competition

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Tom Daley

Double World Champion Tom Daley will launch a competition on CBBC’s Blue Peter tomorrow that gives viewers the chance to design the show’s 2020 Sport Badge. 

The new design will include a focus on this summer’s Tokyo 2020 Olympic and Paralympic Games and celebrate sport, as well as reflect Team GB and ParalympicsGB values. Entrants also need to write an inspirational message to motivate all the athletes.

The winning design will become the Blue Peter Sport Badge for 2020, available to kids aged 6 to 15, and be distributed to each Team GB and ParalympicsGB athlete who is travelling to Tokyo to take part in the Games.

The winner will also have an opportunity to attend teams’ ‘Kitting Out’, where they will meet some of the athletes to pass on their badge to them personally.

The competition is in conjunction with the British Olympic Association (BOA) and the British Paralympic Association (BPA) with the winner’s inspirational message being made into a short form video that will be used on the BOA, BPA and BBC platforms.

The winner will be revealed on Blue Peter 100 days ahead of the Tokyo 2020 Olympic Games Opening Ceremony on 16th April.

Olympic diver Daley said: “I watched Blue Peter all the time when I was growing up and was even awarded a Gold Blue Peter Badge in 2009, after winning the World Championship.

“I’m excited to be involved with the launch of Blue Peter’s 2020 Sport Badge competition, it’s great that Team GB and ParalympicsGB are joining forces with Blue Peter to get kids all across the country as excited for Tokyo 2020 as I am, and to see a new generation embrace the Team GB and ParalympicsGB values.”