A state of the art studio has opened its doors in Liverpool, offering commercial 3D audio mixing and soundtrack design work.
Built on the top floor of the city’s Jacaranda Club, owners say it will provide full spatial audio mixing and mastering for “cinemas, home theatre and headphone playback.”
“We work in a seminal moment like the Mono-Stereo transition: Mono – Stereo – and now Immersive Audio, and Jacaranda Studios – the first music specific immersive facility of its kind anywhere in the world – has been conceived and built to work in this moment,” explained Jacaranda Records’ “Capomaestro” Ray Mia.
“It feels right that in the building which wrote the script for the modern music industry as we know it – giving Lennon & Sutcliffe a break – and being such an integral part of the formative history of the greatest band of all time, that we’re now honouring that tradition with a facility which not only delivers the best available audio technology to the heart of the city’s music community, but will also bring a rich vein of creative work into the region. ”
Immersive, or 3D audio is a new format, that’s been adopted by both Amazon (in its recently announced Echo Studio device) and Apple, with the new iPhone.
Mia said that they “have a pipeline” of soundtrack design and production work from broadcasts and filmmakers in both the UK and the US – with the first projects getting underway this month.
“Through products like Dolby Atmos and a few other systems out there artists and producers are able to reimagine music and sound design in three dimensions, offering a richer, more flexible sound palette to create unique immersive experiences for the listener, we’re talking about immersive narratives, telling stories through and with audio – whether that be on or off screen, it’s about painting pictures with sound,” Mia continued.
“That creates a lot of opportunities to innovate, from the way musicians record and produce music to connect with their listeners – all the way to how scriptwriters think about dialogue – and ultimately how filmmakers use sound to tell these stories to their audiences. We are an Immersive First label, the first of its kind, we have the street smarts, the experience on active works – and now with boots on the ground to offer the Music and Film/TV industries the tools they need to do all of this.
“With the format already being fast tracked by every major manufacturer, technology platform, Film Studio and broadcaster, Immersive Audio is fast approaching – or may well have passed its tipping point, with media & music companies creating new immersive mixes of their best selling works to meet anticipated demand… in a world of fragmented media, and ever increasing demands to command audience eyes and ears, Immersive Audio is more than an incremental gain that content creators cannot ignore. This is an experience upgrade.”
