Design studio Two Stories rebrands London Symphony Chorus
Lancaster brand consultancy and design studio Two Stories has launched a new identity, brand purpose, tone of voice and website for a world-class symphony chorus.
The London Symphony Chorus briefed Two Stories to create an inspiring brand reflecting and strengthening its position in the industry, articulated and reimagined its vision and values, and reached new audiences and potential members. It also had to complement the brand for its partner - the London Symphony Orchestra.
The resulting brand was designed to focus on the emotional response the Chorus provides, and communicate its passion. Digital visualisation software was used to translate a recording into a striking visual representation of the choir's voice.
Two Stories also designed, developed and created content for the new London Symphony Chorus website, working alongside its diversity and inclusion group to make an accessible and engaging platform.
“The London Symphony Chorus is a world-class symphony chorus with a rich history that exists to be inspiring, ambitious and inclusive," said Bekkie Hull, co-founder and Creative Director at Two Stories.
"The group came to us to help them align its brand vision across all touchpoints, and we have delivered a recognisable brand that echoes and brings to life the London Symphony Chorus’s heritage and values, elevates and reflects its position in the industry alongside its peers, while motivating and encouraging engagement across all stakeholders.”
Owen Hamner, Chair of the London Symphony Chorus, added: “Our new brand needed to reflect the future facing vision of our organisation, while still embracing and celebrating our history as a leading, symphonic choir.
"Two Stories has created a fresh, contemporary identity for the London Symphony Chorus that brings who we are to life, broadens our appeal and makes us even more proud to be part of this wonderful institution.”