Lancaster brand consultancy and design studio Two Stories has launched a new identity, brand purpose, tone of voice and website for a world-class symphony chorus.
The London Symphony Chorus briefed Two Stories to create an inspiring brand reflecting and strengthening its position in the industry, articulated and reimagined its vision and values, and reached new audiences and potential members. It also had to complement the brand for its partner – the London Symphony Orchestra.
The resulting brand was designed to focus on the emotional response the Chorus provides, and communicate its passion. Digital visualisation software was used to translate a recording into a striking visual representation of the choir’s voice.
Two Stories also designed, developed and created content for the new London Symphony Chorus website, working alongside its diversity and inclusion group to make an accessible and engaging platform.
