Media Agency Group launches Visit Dubai tourism campaign fronted by Alba and Efron
Two leading Hollywood stars take a central role in the most recent Visit Dubai tourism campaign, with media handled by Media Agency Group.
The independent MediaCityUK-based agency was the media agency for the TV and DOOH campaign, which features Jessica Alba and Zac Efron in a spoof spy film which shows off the city's tourist hotspots.
It forms part of integrated campaign 'Dubai Presents', for which London's Mother led the creative and strategy.
The campaign will run on screens across the UK for four weeks in total and features supporting creative in the style of action movie posters showing Alba and Efron in iconic Dubai locations.
In the spoof thriller, 'A Five-Star Mission', the actors skydive off the Burj Al Arab - one of the world's tallest hotels - and swim in the exclusive hotel's pool, dine at restaurant Pierchic, and pose in front of the new tech-themed Museum of the Future.
John Kehoe, CEO of Media Agency Group, said: “It’s a brilliant feeling for us to be able to run campaigns for international travel again, and it’s the cherry on top of the cake that we’ve been able to run this campaign for an amazing destination such as Dubai, and with a fantastic creative too!”