Harrogate farm shop makes Vital selection for website build

Charlie Spargo's picture
by Charlie Spargo

Wetherby digital agency Vital has been appointed to handle the design and development for the new website of a popular Yorkshire farm shop.

Following a four-way pitch, Fodder - based at the Great Yorkshire Showground in Harrogate - selected Vital Agency for the digital project, which also includes the extension of its brand guidelines and integration into the Eureka EPOS system. The new site is expected to launch in mid-August.

Vital Agency has 25 years of experience, and split from the IT specialist Vital Technology Group in 2020 in order to "forge its own path". It provides services including branding, eCommerce development, UI and UX, SEO, data analysis and more for a range of clients.

Heather Parry, Managing Director of Fodder, said: “The Fodder website is in need of a major overhaul as we look to improve customer experience and move to sell more tasty Yorkshire products online.  We are very impressed with Vital Agency’s understanding and approach, coupled with the great way they explain things in English, not jargon!”

Andy Topps, MD of Vital, added: “Vital Agency is thrilled to be working with the Fodder team on the revised brand guidelines and design and development of their new eCommerce website. Fodder’s online presence needs to reflect their extensive quality offer and we are thrilled to be working on this exciting project.”

Fodder Farm Shop, Café and 'Fodder on the Hoof' takeaway supports farmers and producers across Yorkshire, with 85% of its produce coming from within the county. All profits go to supporting the Yorkshire Agricultural Society.

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