Thompson Brand Partners has announced a new partnership with Brook on a new digital project intended to educate young women about their vulvas.
The primary objective of the campaign from Brook and Thompson, planned for the end of September, is to help normalise female anatomy. It will encourage young women to get to know their own body, and “understand what makes theirs so uniquely brilliant”. It hopes to help people spot the common signs of sexual health issues.
The Leeds-based brand agency has extensive experience in healthcare – completing the brand and website development for the Mental Health at Work campaign, and supporting Mentally Healthy Schools for the Anna Freud National Centre for Young People and Families.
Rachel Cook, Client Partner at Thompson, said: “We’re in the midst of a body confidence crisis, thanks to the deluge of body perfection in the media, porn and even in real life. And when it comes to vulvas, it’s even slimmer pickings.
“Most of us know a regular penis when we see one, but where do straight women have the chance to see normal vulvas? Ones that show us that normal is just a pretty word. Most women only see their own, the occasional flash in a changing room, or porn’s perfect, waxed, pre-pregnancy versions. We don’t talk about them either, and when we do we don’t even use the right words. No wonder that so many of us have a tumultuous relationship with our bodies.
“That’s why for me, it’s a dream to be working with Brook to help their objective of raising body confidence and normalising women’s brilliant body parts. There is huge potential to educate, inform and give confidence around a topic that is often not talked about, and it’s something that will help us, our partners, daughters and colleagues. We can’t wait to see the difference it can make to young women.”
Brook’s Head of Communications, Isabel Inman, added: “We know first-hand through our work with young people, that there is a real lack of knowledge when it comes to vulvas and vaginas. This can be harmful for a number of
reasons, and that’s why we’re so excited to team up with Thompson to educate and empower young people to take charge of their sexual health and wellbeing.
By focusing not just on anatomy but also on pleasure and the role of the media and pornography, we aim to provide a truly immersive learning experience that will leave young people feeling confident and ready to celebrate their bodies in all their diversity.”
