Chilli has designed new packaging for Harrogate Spring as part of its sponsorship of the 2019 UCI Road World Championships.
The event is hosted in Yorkshire later this year and Harrogate Spring is the official suppler of bottled water.
Chilli was brought in to redesign the multipack packaging, to incorporate the UCI rainbow stripes.
“The striking new 12 x 500ml multipack has standout appeal and will be available across retail to celebrate the global event, one of the greatest cycling milestones, watched by 250 million people in 150 countries.,” said Harrogate Spring Brand Manager, Nicky Cain.
Cain added that the plastic was 100% recyclable.
Olympian and UCI World Champion cyclist Lizzie Deignan, helped launch the new packaging and she will also be part of digital and social media campaigns in the build up to the race.
“It’s great to see the new Harrogate Spring design incorporating the iconic UCI rainbow stripes – blue, red, black, yellow and green – symbolising the rainbow of continents taking part and the millions of spectators tuning in around the globe.”
It will be the first time Great Britain has hosted the Championships since 1982.
