Former Marketer named Bentley Motors Regional Director

Stephen Chapman's picture
by Stephen Chapman

Bentley Motors has named Richard Leopold as its new Regional Director for UK, Middle East, Africa and India.

Currently Global Sales and Network Director, he will replace Sarah Simpson, who’s been named CEO of Porsche GB.

Leopold joined Bentley in 2007 as Director of Product Marketing. He then moved to China as Brand and Marketing Director making the region one of the Cheshire brand’s largest markets.

After three years in China, he became Head of Bentley Russia and later returned to Crewe as Sales Planning and Operations Director.

“Richard has an innate understanding of the Bentley brand and the regional activities around the world so is perfectly placed to build on Sarah’s outstanding contribution to the business,” said Alain Favey, Bentley’s Member of the Board for Sales, Marketing and Aftersales.

“I have no doubt that he will help develop the key regions now under his responsibility as we look to transform our global business to become the leader in sustainable luxury mobility.

“I would also like to thank Sarah for her dedication and determination in growing every single region she had responsibility for and building a strong platform for Richard to continue on this positive trajectory. I am delighted that Sarah will remain part of the Volkswagen family and wish her every success in the new role.”

The UK, Middle East, Africa and India regions consist of 38 retailers, 20 of which are in the UK and combined account for approximately 16 per cent of total sales,.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.