Christina Hamilton has joined Freshfield to lead a new business development and marketing division.
Prior to joining the Preston-based agency, Hamilton held a senior marketing role at Munich Re Insurance in Liverpool, and has also run her own consultancy, Eden Whittle.
She’s also had spells in senior marketing roles at ReputationDefender RSM Tenon (formerly Baker Tilly).
Chief executive Simon Turner said: “The appointment is part of our strategy to invest in our capabilities to give our clients access to experienced and talented professionals across a broad range of marketing disciplines and sectors.
“Christina is a sophisticated marketing professional and we are delighted to have her on the team.”
Freshfield, which also has an office in Manchester, employs 16 people and works with clients including Lancashire County Council.
Hamilton, who lives in Ormskirk, said: “I have seen first-hand Freshfield’s collaborative approach with clients, leaders and teams and this is what attracted me to join. The team has a genuine desire to help people.”
Freshfield recently won Best B2B Campaign at the Northern Marketing Awards.
