McCann makes senior changes in Craft operation

Stephen Chapman's picture
by Stephen Chapman

McCann Worldgroup has made a series of hires and promotions across its Craft subsidiary.

The operation has offices around the world, including a 30,000sq foot studio at McCann Manchester.

The move will see Sergio Lopez promoted to the newly created role of Chief Production Officer UK & EMEA and Regional CEO of Craft UK and EMEA.

Sophie Chapman Andrews has been named Head of Integrated Production Craft UK and will oversee all UK production, while Tanya Bogin becomes Managing Director, Craft London.

“The commercial and reputational success of our production capability come on the back of delivering an exceptional level of creativity and agility for our clients, a direct result of our team, framework and technology,” said Lopez.

“Both Sophie and Tanya have been instrumental in driving this and are each fantastic leaders with a deep understanding of the central role that strategic and creative excellence play in production. This is something demonstrated time and time again with the award-winning work we have produced over the years.”