Applied Creative unveils new brand and office growth

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by Charlie Spargo

West Yorkshire-based Applied Creative has announced its relaunch as ACD&B, as well as the appointment of a new Account Manager, and the addition of PR services in partnership with Marie Lees PR.

It has also extended its Cleckheaton office to accommodate a growing team.

The former Applied Creative chose the new name to stand for Applied Creative Design & Branding - a name it hopes will better reflect its service offering. Following increased demand, ACD&B has appointed Alice Moss as Creative Account Manager

Moss will be required to respond to client needs and manage briefs to ensure a high standard of work. She's previously worked with StormBrands - managing Morrisons’ The Best account - and Face Facts Research. 

To bolster their offering with PR services, ACD&B has partnered with Marie Lees, who is working alongside MD Chris Parkinson and the team to provide ACD&B’s clients with PR solutions as well as implement the agency's own communications strategy. 

Managing Director of ACD&B, Chris Parkinson, said: “Since launching the agency it has evolved and I felt we needed a brand that elevated our specialisms and commitment to providing clients with creative branding and design.

“I’m delighted to welcome Alice and Marie to the team. The agency continues to go from strength to strength with increasing demand from new and retained clients. Alice will support clients and the team to ensure we continue to deliver outstanding creative work.

“We’ve ambitious growth plans. Part of our strategy is to offer new opportunities to clients so I’m excited to be collaborating with Marie and to now provide PR, which perfectly complements our service offering. In addition, Marie will be integral in maximising awareness of ACD&B and for business development.”