Former Global Head of Creative at M&C Saatchi joins Manchester agency

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Ear to the Ground has named John Parker as its new Creative Director.

Parker is the former Global Head of Creative at M&C Saatchi Sport & Entertainment. Over the last 18 years, he’s worked with brands including Reebok, Coca-Cola, adidas, Heineken and Manchester City.

At the Manchester agency, he’ll work alongside Managing Director, Richard Adelsberg, to spearhead its creative department.

“We’ve had a great start to 2020 and John’s appointment plays a vital role as we expand our team and future specialisms.  His experience and award-winning creative will ensure we continue to deliver campaigns for ambitious clients who look past ego-metrics when measuring success,” said Adelsberg.

Parker spent more than a decade at M&C Saatchi Sport & Entertainment. He’s also been Head of PR at Sky Movies.

"I’ve admired the team’s work for a while, but I joined Ear to the Ground because of Fan Intelligence,” he explained.

“The approach of bringing culturally-connected fans into the insight, strategy and creative process was something I had not seen before and I wanted to be part of this new, exciting future for sport and music marketing.”