N Brown appoints Chief Brand Officer from Missguided

Stephen Chapman's picture

Kenyatte Nelson has been named the new Chief Brand Officer at Manchester-based N Brown Group plc.

Nelson is currently Chief Customer Officer at Missguided. Before that he spent 3 years as Group Marketing Director at Shop Direct and held a number of senior positions during a 13 year spell at Proctor & Gamble.

His role at N Brown is to “lead the drive to strengthen our brands, ensuring that they better resonate with our diverse customer base.” He will report directly to CEO, Steve Johnson, who said:

“I am delighted to be welcoming Kenyatte to N Brown and I look forward to working with him as we deliver our digital, retail-led, customer centric strategy.”

He will start on Monday 3rd June.

Prior to his appointment, the role was held by N Brown’s Director of Global Communications, Ed Watson, on an interim, part-time basis.

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