MyFirmsApp has appointed Nicole Matues as its new head of marketing.
She previously led the marketing and communications strategy for the Utilitywise Group and before that worked in a number of marketing roles at Sage UK.
Darlington-based MyFirmsApp develops bespoke apps for accountants, and in five years has built over 1,200 apps.
Gavin Disney-May, Executive Chairman, said: “She has built up an incredibly strong knowledge of this niche sector and this will play a vital role in our plans to grow a tailored digital communication and content platform developed specifically for accountants in practice.”
Matues added: “I am thrilled to be joining the company at such an exciting stage of its growth. The MyFirmsApp digital platform solves the challenges of accessibility and responsiveness for accountants operating in this highly competitive climate and facilitates the level of communication high value clients expect in an always-on world.”
