Carrs Pasties receives a tasty brand refresh from Bolton agency

Rachael Hesno's picture
by Rachael Hesno
Carrs Pasties

Bolton-based Absolute Agency has worked with Carrs Pasties on its brand relaunch.

The savoury products brand, which was established in 1938 as a bakery in Bolton, appointed Absolute Agency to give its branding a refresh which will be seen across Carrs’ shops with animated digital menus, promotional posters, shelf and product price points. 

Trade stores will also see refreshed signage, product branding and perimeter animations and print adverts have been produced to engage with fans and customers at Bolton Wanderers Football Club.

The agency will continue to work with Carrs over the next few months developing the full, over the counter, delivery and frozen packaging range.

Simon Allman, Creative Director from Absolute, said: “We have worked with Carrs since 2020 and this brief started with their ambition to secure more trade listings and build the brand nationally. We started with a five-stage process of investigation to identify the ideal partners and perfect trade customer. On the back of this research, we recommended a full brand overhaul. 

“It has seen success already following the rebrand, with 10 new trade accounts set up and the pasties can now be tasted throughout the North-West and further afield due to its nationwide delivery service.”

Matt Carr, business owner, added: “To help us achieve our mission, we wanted to work with a local agency that aligns with our own family values and appreciates developing long-term relationships. The fantastic team at Absolute understand us and that its customer service that we thrive on.

“The results they have produced for us since working together are there to see with our new brand and marketing campaign.  We couldn’t be happier and look forward to a continued growing relationship with them.”

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