Lead gen tech firm moves for Copenhagen-headquartered Unifinance

Charlie Spargo's picture
by Charlie Spargo

ROI Media, the Manchester-based lead generation technology company, has grown its market share in financial services digital marketing with the acquisition of a Danish financial product specialist.

It has acquired Unifinance - which focuses on developing platforms and accelerating user acquisition - for an undisclosed sum, and expects the move to boost its annual revenues by £2 million, and EBITDA by nearly £1 million.

It is ROI Media's fourth acquisition since it was backed by UK investment firm BGF in 2020. In total, the Manchester business has raised £7 million in growth capital funding from BGF.

Most recently, it acquired Norwegian digital marketing business Effective Marketing.

Robin Kaneteg, Co-founder and CEO of ROI Media, said: “Our ambition is to be the number one lead generation company in the Nordic region and UK.

"With BGF’s support, our strategy is to identify and acquire quality, profitable businesses in our target sectors and locations. Unifinance is a fantastic addition to our business as we continue to build a reputation in financial services across the Nordic region.” 


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