Maryland puts Cat Among The Pigeons with new promotional campaign 

Alistair Hardaker's picture
by Alistair Hardaker

Leeds-based creative marketing agency Cat Among The Pigeons has announced the next on-pack promotional campaign for Maryland Minis and Jammie Dodgers Minis, timed to coincide with the summer holidays. 

The competition-based campaign, Minis Get Moving, is part an ongoing initiative from the Burton’s Biscuit Company, designed to promote a healthy lifestyle. Promotion will appear on five million multipacks of Maryland Choc Chip Minis, Maryland Double Choc Chip Minis and Jammie Dodgers Minis.  

Packs also features the opportunity to claim a ‘Minis Go Free’ voucher valid against hundreds of play and leisure activities across the UK.

The agency designed the special packs and created a new microsite to allow consumers to enter the competition. 

Paul McGann, founder of Cat Among The Pigeons said: “we saw huge engagement with the previous Minis Get Moving promotion last year, so it seemed the right thing to do to bring it back bigger and better!”

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