Manchester-based PR and social agency Rumpus has been appointed to manage the launch of WEPA UK’s eco-friendly toilet paper, Feel Good.
Rumpus has been tasked with providing the full suite of marketing services for Feedl Good, which is produced by WEPA, the supplier of private label paper products. Rumpus’s brief includes consumer and trade PR, influencer outreach, and organic and paid social activity.
The agency has already designed and built Feel Good’s website, and commissioned an animation for the brand.
Feel Good – which is made from 100% recycled paper, including office wastepaper – is currently available at a selection of Waitrose supermarkets in the UK and is in response to the preferences of today’s ethically conscious consumer. It marks WEPA’s first moves to launch its own in-house brand in the UK, and its branding was created by Manchester agency Ahoy.
