White Stuff picks Journey Further to handle performance marketing
Fashion retailer White Stuff has appointed Journey Further to handle its performance marketing activity.
Journey Further, which has offices in Leeds, London and Manchester, won the account following a five-way pitch, and will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels.
Seb Villien, Head of e-Commerce at White Stuff, said: “Journey Further impressed us with its data-driven approach and we’re looking forward to further developing our customer-centric strategy with its support.”
Chris Rowett, Paid Media Director at Journey Further, added: “We will be aiming to support them online with performance and brand activity, as well as helping drive store footfall post Covid as they look to drive growth in multiple territories.”