North Yorkshire B2B PR and marketing specialist Allotts has appointed Fiona Broomfield to the newly created role of General Manager.
Operating out of the agency’s Knaresborough office, Broomfield joins the management team and will initially work alongside Managing Director Philip Allott, with a mandate to deliver more added value services for clients and lead strategic direction across the agency.
The CIPR Accredited Practitioner brings experience from a career which began in local and national press, and includes almost 20 years’ experience in corporate communications for both B2B and B2C clients.
“This is a dream job and an exciting step up for me to bring my communication, marketing and leadership skills to the fore and help shape Allotts’ future strategic direction,” she said.
“I have ambitious plans for innovating and improving our offering, so I’m absolutely delighted to be on board.”
Allotts’ Managing Director Philip Allott said of the appointment: “Fiona has been appointed to help shape the future direction of the agency and will be an invaluable addition to the senior management team to help the agency further broaden its appeal both at home and abroad.”
