Smoking Gun to handle PR for cancer charity’s ‘Sunday Night In’ virtual event

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National charity Prevent Breast Cancer has appointed Manchester’s Smoking Gun to handle its public relations ahead of its star-studded virtual ‘Sunday Night In’ fundraiser.

As part of the partnership, the agency will handle consumer media relations and advise on the charity’s social media strategy to drive ticket sales and support for the event on Sunday 23 August.

One in five breast cancers are now diagnosed in women aged under 50, according to NHS research. Prevent Breast Cancer is the only UK charity funding groundbreaking research solely aimed at preventing the disease for future generations.
 
With 2020 meaning cancelled concerts and postponed nights out due to the Coronavirus pandemic, Prevent Breast Cancer is putting on a socially-distanced night full of glitz, glam, music and entertainment, to be enjoyed from the comfort of home.
 
Kicking off via weblink at 7.30pm next Sunday, the event will be co-hosted by TV presenter Michelle Eagleton and actor Scott Wright.

Priced at £20 for a household ticket, ‘Night In’ guests will enjoy a host of celebrity interviews and guest performances from Coronation Street favourites like Kym Marsh, Victoria Ekanoye and Sally Dynevor.

BBC weatherman and drummer Owain Wyn Evans will also be performing a set after his drum version of the BBC News theme tune went viral during lockdown.

Owain Wyn Evans will also be performing a set for the Sunday Night In fundraiser

Other performers include singer Paul Pashley and much loved Manchester DJ and radio presenter, Clint Boon.

Nikki Barraclough, executive director at Prevent Breast Cancer said: “Appointing Smoking Gun was a no-brainer - they understand our objectives and what we stand for as a charity. We have ambitious plans over the course of the next few months, and we’re especially excited to see where this partnership can take us. 

“The work that Smoking Gun recently delivered for us in support of our ‘Bake a Boob’ campaign proved just what they are capable of.”

Smoking Gun’s managing director, Rick Guttridge, said: “Prevent Breast Cancer is a fantastic charity that does vital work in funding research to combat a terrible illness, but what my team and I like most about them is that everything they do is done with a smile.

"Working with them on a continued basis presents an exciting opportunity for us to continue delivering fantastic results that have a real impact on them as a charity.”