Out Of Home advertising specialist Lucid Outdoor will unveil two giant LED screens at the heart of Stockport’s £1bn redevelopment.
The large format HD displays will hang permanently in the Redrock and Merseyway shopping centres as part of Stockport Council’s ambitious regeneration plans.
Their addition is part of an initiative to promote and animate Stockport town centre and increase dwell time in its public areas. Each will begin screening live sports, films, local events, weather reports, traffic updates and advertising from the start of June. They will also offer interactive gaming and social media capabilities.
The screens will operate from 6am to midnight each day, allowing advertisers to pitch brand messages, flash sales and adaptive offers to Merseyway’s eight million and Redrock’s 800,000 annual visitor footfalls.
Manchester-based Lucid Outdoor has signed a contract with Stockport Council to sell advertising packages on the displays, and will erect the screens in June.
Its MD, Mike Cleary, said: “The addition of the full motion screens in Stockport town centre is a significant development in Stockport Council’s plans.
“Outdoor continues to grow in technical capability and stature as an advertising medium. This will be a fantastic opportunity for local businesses to maximise their share of the retail and leisure spending power of the area. As a local company we are very proud to have won this contract in such an iconic area and add it to our portfolio of out-of-home opportunities for advertisers.”
Pictured: How one of the screens will look
