Sale Sharks partners with North West brand for kit sleeve sponsorship

Rachael Hesno's picture
by Rachael Hesno
DMR Sale Sharks

Sale Sharks has announced it has signed a new partnership with Altrincham jeweller David M Robinson (DMR) for the 2021/22 Gallagher Premiership season.

In the partnership, the DMR logo will feature on the sleeve of the rugby union club’s new Macron shirt for the 2021/22 and 22/23 seasons.

The brand will also be featured in advertising around the AJ Bell Stadium and at club events.

Sale Sharks CEO Sid Sutton said: “Our community is at the heart of everything we do, and so partnerships with two companies based so close to our stadium in Salford is fantastic news for everyone at the club.”

John Robinson, Managing Director at DMR, added: “It’s a privilege for DMR to be officially teaming up with Sale Sharks for an exciting new season.

“We have enjoyed a long-standing relationship at all levels of the club from directors to players and we have always wanted to formalise the relationship through our sponsorship – having our name on the shirts binds us together.”

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.