Zeus PR wins luxury lifestyle brand brief after six-way pitch
Cheshire and Manchester-based Zeus PR has won a six-way pitch to secure the PR brief for luxury lifestyle brand Englana.
Zeus PR will be supporting Englana with a high-profile consumer launch strategy involving both traditional media and a digital influencer campaign.
Helen Gutteridge co-founder of Englana, said: “The PR strategy is critical to our entry to the market. We have invested a great deal of time and energy in developing our brand and our British sustainable supply chain.”
As the brand develops, the directors have ambitious plans to launch a full customisation service, offering customers the opportunity to choose their own colour finish for a fine leather handbag, Welly bootbag or blanket bag.