Zeus PR wins luxury lifestyle brand brief after six-way pitch

Simon Austin's picture
by Simon Austin
Englana

Cheshire and Manchester-based Zeus PR has won a six-way pitch to secure the PR brief for luxury lifestyle brand Englana.

Zeus PR will be supporting Englana with a high-profile consumer launch strategy involving both traditional media and a digital influencer campaign.  

Helen Gutteridge co-founder of  Englana, said: “The PR strategy is critical to our entry to the market. We have invested a great deal of time and energy in developing our brand and our British sustainable supply chain.”

As the brand develops, the directors have ambitious plans to launch a full customisation service, offering customers the opportunity to choose their own colour finish for a fine leather handbag, Welly bootbag or blanket bag. 

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