Zeus PR wins luxury lifestyle brand brief after six-way pitch

Simon Austin's picture
by Simon Austin

Cheshire and Manchester-based Zeus PR has won a six-way pitch to secure the PR brief for luxury lifestyle brand Englana.

Zeus PR will be supporting Englana with a high-profile consumer launch strategy involving both traditional media and a digital influencer campaign.  

Helen Gutteridge co-founder of  Englana, said: “The PR strategy is critical to our entry to the market. We have invested a great deal of time and energy in developing our brand and our British sustainable supply chain.”

As the brand develops, the directors have ambitious plans to launch a full customisation service, offering customers the opportunity to choose their own colour finish for a fine leather handbag, Welly bootbag or blanket bag. 

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.