Purple is aiming to disrupt the WiFi market, by offering its enhanced analytics solution, for free.
It’s part of a shake-up of its free and licensed WiFi products, and its Purple SMB analytics will be available to all businesses with five access points or less.
“Businesses don’t need to pay excessive costs for a guest WiFi solution. With Purple SMB, they will have access to a cutting edge solution with market leading functionality without the price tag. By offering this solution for free, we are enabling small businesses to engage with their customers and provide a truly bespoke service,” explained Gavin Wheeldon, CEO of Purple.
Companies will get unlimited access to CRM data, custom reports, social engagement tools, marketing tools and connectors including TripAdvisor. All of which, it says adhere to Corporate Data Protection Policies and General Data Protection Regulations.
“With the introduction of Purple SMB, we will generate new opportunities for our business and others. We are also confident it will give us and our network of partners the edge when competing with other WiFi and analytics providers; solidifying our position as market leaders,” continued Wheeldon.
