Tony Walsh donates use of This is the Place poem to Forever Manchester charity
Tony Walsh is to donate usage of his iconic ‘This is the Place’ poem and associated royalties to the charity Forever Manchester to support grassroots community activity across Greater Manchester.
Walsh’s poem caught the attention of the world’s media in May 2017 when he performed on the steps of Manchester Town Hall at the city vigil the day after the Manchester Arena attack.
‘This is the Place’ has since become synonymous with Manchester and has been used on artworks, buildings and merchandise.
"This is the Place has entered the fabric of the city in a way an artist can only dream of," said Walsh.
"Every day I receive a request to use the poem in all sorts of different ways and people stop me in the street to tell me how it has helped or affected their lives. It feels only natural to continue to use the poem to help a charity that really makes a difference to the people of Greater Manchester."
The poem has already been used to make a book, record, piece of artwork and used on buildings across the city, raising over £150,000 for three charities.
The gift will now formalise the arrangement for future donations and new uses to Forever Manchester going forward.
Nick Massey, CEO at Forever Manchester, said: “Back in 2013 we asked Tony Walsh to bring our cause to life, to give it a voice and a personality to our local communities. What we got back was the amazing poem ‘This is the Place’.
"But it was never intended to mark a moment in time, it’s a poem that should always remind us just how important our local communities are, in bad times, sure… but perhaps more importantly, in good times too. Communities matter now more than ever. Let’s recognise their value and make sure that we nurture them and play our role in ensuring they thrive, now and forever.”
Licensing of the poem will be available through www.thisistheplace.info and details the condition of use including correct spellings and context of the use to enhance the visitor experience or community spirit of Manchester.
The poem will be available for free for educational purposes in school libraries and colleges, and businesses will be requested to make a donation to the Forever Manchester charity in accordance with their size and usage and profits from any requests to produce merchandise will benefit the charity also. Businesses who have contributed a donation already include Manchester City Football Club and PwC.