Standard Chartered appoints Carbon Digital
Carbon Digital has won a competitive pitch to create an international campaign for Standard Chartered.
The MediaCityUK-based company will be delivering a “fintech-first” promotion for the bank.
This will see it working alongside its Singapore head office, to produce an integrated digital campaign, covering a number of territories.
“This is an incredibly exciting project for us, which will deliver a true innovation in consumer mobile banking,” said co-founder Sue McHugh.
“We are delighted to have won the work after developing a bespoke digital technology in our pitch. It is fantastic to see a project of this size being delivered out of the North West and once again underlines the innovative nature of the region.”
It’s expected to go live early next year.