Outlook more positive at Amaze’s parent company

Stephen Chapman's picture
by Stephen Chapman

St Ives, the parent company of Amaze, Branded3 and Tactical Solutions says it’s on track to meet its targets this year.

In a statement to the stock exchange, it revealed that overall results for the last 12 months are expected to be “at the top end” of market expectations.

That does come after a “difficult” start to the financial year, particularly across its marketing activation division, which faced a struggle in the grocery retail sector and pressures on its operating margin.

In the first 6 months of the year, it was showing a 3% decline in revenue, that has turned into a 2% increase, despite “challenging” trading conditions.

Its other 2 divisions faired better, particularly strategic marketing where revenue is up 17% year on year.

Books saw income increase by 8% over the year.

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