Brawl appointed by international vehicle lighting firm

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by Simon Austin

Ring is supporting its international growth with the appointment of content marketing agency Brawl.

Leeds based Ring is the UK market leader in automotive vehicle lighting and exports to more than 70 countries. It employs over 100 people and exports its 20,000 product lines globally.

The content campaign will support the company’s expansion plans in the main global markets.

Henry Bisson, marketing manager at Ring, said: “Brawl bring a lot of experience in delivering international content campaigns. It’s important to have compelling creative that works across different territories.

“Digital media has enabled Ring to accelerate its global expansion and become a global leader in vehicle lighting, auto electrics and car accessory products.”

The campaigns will see a mix of corporate and product films developed for key markets.

Brawl recently expanded its international operations for Ring to deliver campaigns in France, Russia and Finland. This builds on recent projects by Brawl in Romania, Brazil, Canada, Germany, Italy, Spain and Denmark.

Martin Jones (above), MD of Brawl, said: “Ring is a true innovator in its sector and this helps to drive the creative process. It is great to see Leeds grow as an international hub for digital businesses.”

Leeds based Brawl recently announced it had doubled its team in London to support growth plans. It continues to benefit from international expansion, working with clients ranging from Depuy to Audible and Superdrug.