Liverpool Ladies sign with Avon

Stephen Chapman's picture
by Stephen Chapman

Liverpool Ladies Football Club has signed a 3-year deal with Avon Products ahead of the WSL Spring Series.

It’s the first deal of its kind for the club and means the company will become its principal partner, as well as its official Ladies beauty partner.

“We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first principal partner,” said Billy Hogan, Liverpool FC’s managing director and chief commercial officer.

“We are looking forward to a fruitful partnership that will help bring women’s football to the top of the agenda.”

The two organisations say the deal will help to “inspire the next generation of women to believe in themselves and find the confidence to achieve their goals.”

“This sponsorship aims to inspire women all over the world to drive real change in women’s football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love,” explained Andrea Slater, general manager of Avon UK.

“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole-hearted commitment as we embark on this new and exciting venture together.”