Ocean launches Rio 2016 coverage on 98 city screens
Ocean has launched its Rio 2016 sports coverage across its city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors.
In partnership with Team GB, Ocean has scheduled the playout of full motion broadcast coverage in exclusive six-minute slots for 11 hours every day as the Games play out. The short films are accompanied by content from Team GB’s Instagram feed.
Sixteen days of coverage will feature across 98 screens in seven UK cities including Liverpool (above) and Leeds.
The film vignettes are supported by content from Olympics sponsors including Omega, DFS and Strongbow.
Ocean CEO Tim Bleakley said: “Working with Team GB and being recognised as a live streaming platform is a milestone moment for Ocean and digital out of home. Exclusive content from the Olympics in such high impact environments with full broadcast capabilities transforms the way brands are using our medium to reach wider audiences.”
Ocean’s large format screens are turning either bronze, silver or gold as the medal tally rises, with accompanying exclusive media content supplied by Getty images.