Plans to place food and drink at the heart of “brand Lancashire”
Marketing Lancashire is to reinvent its “Taste Lancashire” campaign, to establish the county as a “must-visit destination for food lovers.”
That’s according to the body’s chief executive, Ruth Connor. She added:
“Food and drink is a vibrant part of Lancashire’s economy. As part of our work with the Lancashire Enterprise Partnership we’ve identified food and drink as a key strength in the Lancashire narrative. Our aim is to create a unifying food and drink strategy that the whole of Lancashire can get behind, rightfully putting Lancashire on the nation’s culinary map.”
The industry is worth around £734m to the county’s local economy and that has grown by £129m over the last 6 years.
“Lancashire needs to be a brand and needs to stand shoulder to shoulder to achieve it,” added Lancashire food writer and broadcaster, Matthew Fort.
“There’s a history of co-operative working in Lancashire as well as authenticity and tradition, which can be built into strong food experiences that make a visit to Lancashire compelling.
Marketing Lancashire is urging local food businesses to get in touch and become members of the organisation.
Earlier this year, it appointed Lemon Zest PR to promote the county’s food and drink offering both nationally and internationally.