Uniform celebrates Christmas at “the Phil”
Uniform is behind a creative campaign to promote the Royal Liverpool Philharmonic.
It’s been commissioned as the orchestra marks its 175th anniversary and is intended to underline the venue’s place as a Christmas “institution” in the city.
“The Liverpool Phil has a special place in people’s hearts in the city and beyond. We wanted to tap into that emotional connection and remind people of the memories created at this magnificent venue,” explained Laurie Jones, creative director at Uniform.
The one minute film was a year in the making, with shorter 10 second versions appearing on outdoor media around the Liverpool One shopping centre.
“There is so much on offer and we wanted to broaden the perception of the Liverpool Philarmonic and reach new audiences. This short film captures the real essence of our Christmas offer, from carols, comedy and film, to family concerts and even reindeer!” added Millicent Jones, executive director of audiences and development.