Brazen wraps up Bacofoil gig
Manchester’s Brazen has been appointed to handle the PR, social media and content output for Bacofoil.
It will handle all national PR and social activity for Bacofoil, in particular its non-stick foil, and soon to be launched home baking paper range.
Brazen CEO, Nina Webb said: “Bacofoil is one of the country’s unsung heroes. The nation is absolutely obsessed with cooking, proven by the 50 plus cookery shows that are currently on TV – not to mention the ever growing popularity of the Great British Bake Off.
“This, teamed with Bacofoil’s great range of products and strong brand heritage will make for impressive results and a successful communications plan.”
Targeting key national media via online and traditional channels, the activity will include an exclusive celebrity chef collaboration, as well as a highly influential blogger outreach strategy supported with an intense social media drive.
Brazen’s Bacofoil team will be headed by Brazen account director Natalie Cox.