Dan Nolan
theEword has been appointed to manage SEO and PPC marketing strategy for the accountants division of leading Newcastle-headquarted business and software provider, Sage UK.
The Manchester-based digital marketing agency will enhance web traffic for the accounting software brand and increase engagement with the domain for its Sage Exchange service, which offers products and IT support for accountants in practice.
theEword’s winning strategy will establish Sage Exchange as a highly-visible source of accounting industry information, as well as the go-to destination for UK accountants looking to engage with the brand its extensive range of products and services.
Steve Porter, Channel Marketing Manager at Sage, said: “Numbers are obviously central to what we do as a business and theEword responded to that with a pitch that was commercially-driven and focused on data. We were really impressed by the forecasting work contained in its proposal, as well as the creative approach in tackling the brief.”
Daniel Nolan, managing director of theEword, added: “Sage is a highly respected brand, trusted by thousands of accountants in practice and in industry throughout the UK. theEword team jumped at the opportunity to help develop a targeted marketing strategy to achieve the company’s business objectives – and we’re thrilled that it has selected our approach as the right solution to meet its needs.”
The collaboration between Sage UK’s accountants division and theEword will begin immediately.
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