Firework PR wins healthy eating task from Food Dudes

Stephen Chapman's picture

Firework PR in Knutsford has won a national public relations brief from Food Dudes.

Also based in Knutsford, Food Dudes is a social enterprise which runs classes in schools to encourage children to eat fruit and vegetables.

The 2 companies first began working together in September on a one-off project, which led to Firework becoming its retained agency:

“When we first approached Firework PR to tender for our business, the team was quick to spot a significant PR opportunity for us. Within three days, the team had achieved broadcast coverage for the company and successfully raised our profile on a national basis. This impressive and creative response proved to us their ability to secure results as well as their enthusiasm to win our business,” said Eric Hobson, CEO of Food Dudes.

Food Dudes originally started out as a series of academic research projects at Bangor University in Wales. After a number of trials, it became a social enterprise with plans to roll out across the UK.