Maynineteen, Hammerson plc’s incumbent Manchester-based agency, has won a three-way competitive pitch to deliver experiential events and activations across Hammerson’s full retail portfolio of shopping centres, retail parks and premium outlets for the next three years.
Since 2015, Maynineteen has delivered national campaigns for fashion, food, families and students at Hammerson centres all over the UK and in Europe. This is latest win will extend the relationship to 2020.
In April 2017 the business was acquired by place consultancy PinPointer and, under the new management, there are plans to build upon the renewed commitment from Hammerson with a dedicated team led by commercial director, Debbie Thompson.
Alex Thomas, regional marketing manager at Hammerson, said: “Maynineteen understands the retail space like no other agency and the decision to retain them as our event partner was unanimous. The team is committed to creating and delivering events which enhance the shopping experience, offering consumers a compelling reason to visit our centres.”
