Oldham agency unveils new look for England’s largest waste disposal authority

David Prior's picture

Oldham agency Cornerstone DM is behind the rebranding and website relaunch of Recycle for Greater Manchester (R4GM), England’s largest waste disposal authority.

Recycle for Greater Manchester, which deals with over 1.1million tons of waste each year, is part of Greater Manchester Waste Disposal Authority (GMWDA), which has also been rebranded by the agency.
  
Cornerstone, founded by David Wadsworth in 2007, works with clients including Covonia, Cancer Research UK, Manchester City Council and North West Ambulance Service.

Wadsworth singled out website developer Mubarak Panti, head of creative Sarah Smethurst and graphic designer Dave Edgar for their work.
 
He said: “The agency’s team worked hard on the project over a three-month period and launched the new brand earlier this year, along with the two new websites. 

"Taking an already existing, well-known brand, and re-inventing it into something new was a bold move from the waste disposal authority, and one we were eager to assist with. The brand delivery has been extremely well received and the organisation now feels it has its’ own unique identity which the people of Greater Manchester can relate to."

The new websites and brands can be found at http://www.recycleforgreatermanchester.com/ and https://www.gmwda.gov.uk/.

Pictured above (from left): Mubarak Panti, David Wadsworth, Dave Edgar and Sarah Smethurst