
TBWA\Manchester launches £2m campaign for Remington’s new straighteners

TBWA\Manchester has created a new TV campaign for global hair care expert, Remington, to support the launch of new hair straightening product Air Plates.
The campaign marks the brand’s first investment in television advertising in the UK for five years.
The Air Plates TV commercial, developed by TBWA\Manchester and directed by acclaimed director Joe Connor at Chief Productions, will launch on TV screens across the UK from 27th November.
Sarah Harding, marketing manager for Remington, said the campaign "reinforces the new direction and celebrates the brand’s expertise at the forefront of personal care since 1937”.
Connor has previously worked with Volvo and Puma, as well as on music videos for the likes of Coldplay, Elbow and Stereophonics.
TBWA\Manchester also works with clients including Rentalcars, Merlin Entertainments and Smyths Toys.