Marsden Building Society has brought in DS.Emotion to review and develop its internal brand strategy.
The Lancashire business, which was established in 1860, employs more than 90 staff across its 8 regional branches. DS.Emotion has undertaken a review of the building society’s current brand language and behaviour through a series of workshops and surveys with employees.
“We are delighted with the expert guidance received by DS.Emotion. We have been on quite a journey to encapsulate more than 155 years of service delivery to our customers taking the traditional approach of a building society and shaping this to support our future ambition,” explained Rob Pheasey, Chief Executive at Marsden said,
The Manchester based agency has created a definitive Brand Book for all staff, which covers identity, practice ethics, behaviour and image consistency.
