Cumbria Tourism is the official Destination Management Organisation for the Lake District, Cumbria. Tourism is worth £2.72 billion to the county’s economy, and last year we welcomed 45 million visitors.
Our mission is to work in partnership to further grow and strengthen Cumbria’s reputation as an all year-round world class visitor destination of national and international appeal. With a second World Heritage Status for the county, we have many opportunities to support our mission and are offering the chance to join the award-winning Cumbria Tourism team and undertake an exciting new role showcasing the county, its business and attractions on the world stage.
The Senior Marketing Executive will be responsible for ensuring that all marketing activity delivers demonstrable ROI and is focused on lead generation and developing the company’s brand awareness, with clear KPIs and trackers to quickly assess performance.
This role will be responsible for managing- including planning and executing- several Marketing campaigns across the group. This will include a focus on driving the Company’s digital strategy and implementing lead generation campaigns.